Every year on May 24, we recognize National Schizophrenia and Psychosis Awareness Day—dedicated to raising awareness, breaking down stigma, and honouring the experiences of individuals and families impacted by schizophrenia and serious mental illness (SMI).
With an estimated 1.8% of people living with schizophrenia and up to 3 in 100 experiencing psychosis during their lifetime, the importance of understanding these conditions—and supporting those affected—has never been more critical.
This year, BC Schizophrenia Society (BCSS) invites you to take part in small yet powerful actions that can spark change. Whether you’re an advocate, family member, mental health professional, or someone who simply cares, here are some meaningful ways you can show your support.
1. Wear Purple
Purple is the official colour for schizophrenia awareness. On May 24, we encourage you to wear something purple—whether it’s a shirt, ribbon, accessory, or even your socks! It’s a simple gesture that opens the door for conversation and shows visible support for individuals and families affected by these conditions. Encourage your coworkers, classmates, or family to join you. Small acts of solidarity can go a long way in helping people feel seen, supported, and understood.
*Our Stronger Than Stigma Shirts will be available at our Beyond Impossible event on May 24 at The Cultch. For those who can’t attend in person, keep an eye on our social media—we’ll be announcing details on how you can order online and show your support from anywhere!
2. Share on Social Media
Social media can be a powerful tool for change. On May 24, we encourage you to go beyond sharing stats or quotes—share what “Stronger Than Stigma” means to you.
Share a personal story, moment of resilience, or act of compassion that shows how we rise above stigma. Your voice can inspire others to see what’s possible.
Tag @bcschizophreniasociety and use #StrongerThanStigma when you do!
3. Start A Conversation
Stigma thrives in silence. One of the most meaningful things you can do is talk openly about schizophrenia, psychosis, or serious mental illness. Whether you share a personal experience, offer support to a friend, or simply ask a question, each conversation helps replace fear with understanding and empathy.
4. Attend a Schizophrenia Awareness Event
Events will be happening across B.C. in recognition of National Schizophrenia and Psychosis Awareness Day. You can also join us in person or virtually (via Zoom) for Beyond Impossible, happening on May 24. Register by going to www.bcss.org/beyondimpossible
5. Support The Cause Through a Donation
A donation helps BCSS provide important events like this one, vital programs, resources, and advocacy for individuals and families affected by schizophrenia and serious mental illness. Every dollar helps us reach more families and break down barriers to support. If you would like to donate, visit www.bcss.org/donate
6. Reach Out to Someone Who Might Be Struggling
If you know someone who has a loved one living with schizophrenia or a severe mental illness, check in with them. A simple message, phone call, or coffee invite can make a world of difference. Many caregivers feel isolated—your support reminds them they’re not alone.
7. Learn Something New
Understanding schizophrenia and psychosis goes beyond headlines and statistics. National Schizophrenia and Psychosis Awareness Day is the perfect time to deepen your knowledge through trusted resources, lived experience stories, and the support of community organizations like BCSS. Explore helpful information through www.bcss.org/resources
8. Snap a Photo of B.C. Landmarks Lit in Purple
Select landmarks across BC will be glowing purple in honour of National Schizophrenia and Psychosis Awareness Day. Participating landmarks include:
- BC Place
- New West City Hall
- BC Legislature
- Vancouver City Hall and Burrard St Bridge
- Surrey Civic Plaza
- Lafarge Lake Subway Sttion Pillars
- Science World
- Victoria St Bridge – Trail
- Fitzsimmons Creek Bridge
- Bastion Nanaimo
- … and more!
If you see any, take a photo and share it on social media, and don’t forget to tag us and use the hashtags #LightItUpPurple #StrongerThanStigma
